Belloni de Silva – handbags with character and elegance
Ad| The Italian brand Belloni de Silva was founded by Industrial Designer Elena Belloni and Fashion Stylist Beatrice De Silva.
What kind of style and attitude has the Belloni de Silva women?
The Belloni de Silva woman is a free woman. She is a slave to her personal taste only, and doesn’t take kindly to the definitions of the simple, sophisticated and contradictory. She believes in quality and in a style which still needs to be invented.
Your bags are called „Pragmantica“. What is it all about?
Pragmantica is the union of the words ‚pragmatic‘ and ‚romantic‘, two adjectives that are part of the character of all women. We are two women who have created a product that is geared to the female world and its contradictions.
The contrast is also present in the aesthetics, as the design of the Pragmantica bag is geometric at the same time as it creates a stylized heart on the forehead: it is both at once, strict and female.
How to wear a Belloni de Silva bag best?
The Pragmantica bag was created to be versatile: perfect for grand occasions, matched with a sophisticated dress or high heel and at the same time fabulous even with a jeans and a more casual look. We chose 5 colour variations to create the most aggressive contrasts to the most sophisticated looks and thus meeting the needs of our customers.
What comes next for Belloni de Silva?
During the last Milan Fashion Week, we exhibited a new model, the Pragmantica M. This is a larger day bag, always with the same design but with different colour choices and leather texture.
It will surely follow another bag of the Pragmantica Collection line by the end of 2017. We are already working on the new 2018 collection but for the moment we cannot yet reveal anything.
The goal is to always keep up the high quality of the product, totally Made in Italy, and to help appreciate Italian crafts around the world by creating handbags which can satisfy the women’s needs.
Where are your handbags available for sale?
For now we are available at our e-shop but we will soon be present even on other e-commerce platforms.
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