Ortal Reinich bags with style from Jerusalem
Ad| During Berlin Fashion Week in January 2017 I met Jerusalem-based handbag designer Ortal Reinich from the label Ortal Reinich bags. And in summer I visited her in her studio in Jerusalem. We spoke about the meaning of bags for women and what she intends to express with her bag collection.
Ortal, your goal is to create bags with personality which strengthen the identity of individual women, just as they are. Please tell us more about how you integrate that into your designs.
I design bags with an emphasis on empowering a woman’s gestures and movements. The bags encourage living and movement.
Where do you get your inspiration from?
I am inspired by everything. If I had to specify, my inspiration is the different types of women in this age of globalization, the embodiment of the feminine energy in them. The range of femininity has greatly expanded, and it fascinates me.
Which your favourite bags in your collection and why?
My favourites are the large Suburban and large Dr. Jekyll. The Suburban embodies ultimate versatility. Slung over your shoulder, it can fit everything you need for the workday. After work, it folds in two, becoming an elegant clutch for a night out. The Dr. Jekyll is inspired by old-time travel. It has this great adventurous feel to it, while also being functional.
Bag customers in Israel and in Germany – are there differences in your eyes?
While of course there are cultural differences, it’s hard for me to generalize all Germans or all Israelis in terms of bags. My friends from both places are all unique individuals. However, I sense different feelings “in the air” in Jerusalem and Berlin. Israel is known as the “start-up nation”; I feel the energy moving in many different directions, which is great. In Germany I feel a sense of put-togetherness and stability that I admire.
Where are Ortal Reinich bags available?
My bags are available in store in Jerusalem and online via my website. You can also find me on Facebook and Instagram. I especially love to hear from individual customers. Feel free to contact me at firstname.lastname@example.org.
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